what writing is all about...

typical of his generation, he writes to impress.
not to express.
he uses big words. drops philosophical ideas without bothering to explain. elaborate. or give any background about them.
this is not writing. it's name dropping or brand whoring.
it's more like trying to impress a lover, who doesn't return the affection.
writing should be simple. clear. direct to the point. superfluous it's not.
call me old school, but that's writing for me.

(ps: photo above is not mine. it was taken from a web site. no copyright infringement intended. please inform the blogger if you want it taken out. thank you.)