what writing should be all about

typical of his generation, and of his profession, he writes to impress.

not to express.

he lets his ego rule, not his brain.

he does not care about his reader. he's beholden only to himself.

he uses big words that require a thick thesaurus to understand. 

drops philosophical ideas without bothering to explain. elaborate. or give any background about them.

too the sentences are quite long and winding as though he wants the reader to go get lost.

this is not writing. it's name dropping or brand whoring. 

it's more like trying to impress a lover, who doesn't return the affection.

writing should be simple. clear. direct to the point. superfluous it's not.

short, simple, easy to understand words abound. 

it impresses with the depth of the thought, or the idea, or the issue being discussed.

the beauty lies not in long and winded sentences. 

but on the straight and narrow path that even aunt agatha can understand.

call me old school, but that's what writing is for me.

(ps: photo taken from the website. no copyright infringement intended. please inform the blogger if you want it taken out. thank you.)