conquering the world, one step at a time
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FOR most of us, the company’s name may be difficult to pronounce. But it’s not stopping China’s Huawei from aiming for the No. 1 spot in the smartphone business currently dominated by Apple with its iPhone and the gaggle of high-profile tech companies behind the mobile OS juggernaut that is Android from Google. Mirroring the Chinese economy’s breathtaking ascent into the big league in the global stage, Huawei Device Co. Ltd. is currently ranked No. 3 in global smartphone shipments, according to the latest research from Strategy Analytics, just three years after the firm embarked on the smartphone business. “It’s a long way to go [before we become a leading smartphone maker],” said Shao Yang, vice president for marketing for Huawei Device, during a recent news briefing at the company’s sprawling headquarters in Shenzhen, China. “There is no exact timetable, but that’s our target.” Aiming for the No. 1 position has always been Huawei’s goal since he joined the firm in 1998, S...